If You're Reading This It's Too Late was met with generally positive reviews. Critical reception Professional ratings Aggregate scores The physical version of the album was also released on April 21, with two bonus tracks 'How About Now' and 'My Side' in stores as 'collector's edition'. This version was later released on April 14. ĭrake hinted on his Instagram account of an alternate version of the project by DJ Candlestick and hosted by OG Ron C, titled If You're Choppin' This It's Too Late. It was released onto the iTunes Store on February 13, 2015, by Cash Money Records. It also was uploaded to OVO Sound's official SoundCloud account, but was quickly removed. On February 12, 2015, the album was posted as an iTunes link from Drake's Facebook. The album's cover art was done by Canadian artist Jim Joe. Due to its release via digital download outlets such as iTunes and Amazon Music as well as physically in vinyl and CD formats, contractually it is considered his fourth studio album for Cash Money Records. In an interview with HipHopDX, DatPiff founder Kyle Reilly revealed that Drake was initially in talks to release If You're Reading This It's Too Late as a free download on DatPiff hosted by DJ Drama, before Cash Money Records intervened.

On February 12, 2015, Drake released a short film titled Jungle, which featured snippets of new songs such as 'Know Yourself' and 'Jungle'. In November 2014, in an interview, Toronto Raptors basketball player DeMar DeRozan mentioned that Drake was intending to release a mixtape in January 2015. In July 2014, Drake announced the title of his fourth studio album to be Views from the 6, upon which recording had reportedly not begun. It was previously held by Drake himself, with his album Nothing Was the Same (2013), with 15.146 million streams in the first week. The mixtape also broke Spotify's first-week streaming record with over 17.3 million streams in the first three days. If You're Reading This It's Too Late received generally positive reviews and debuted at number one on the US Billboard 200, moving 535,000 album-equivalent units it's first week, making this Drake's fourth time at the top of the chart. Featured guest appearances include PartyNextDoor, Travis Scott, and Lil Wayne. The mixtape was produced by Drake's longtime collaborators 40 and Boi-1da, as well as labelmate PartyNextDoor, among others.

It was released on February 13, 2015, without prior announcement, by OVO Sound, Young Money Entertainment, Cash Money Records and Republic Records. If You're Reading This It's Too Late is a commercial mixtape by Canadian rapper Drake.

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